Community Beer Works: THC Beverage project

For this project, I was approached by Community Beer Works (C.B.W) with the prompt of designing a THC infused social tonic to expand their consumer base. As a locally owned brewery, C.B.W already had a strong consumer base and brand. Their idea for this product would be to have a separate branch of products with its own name and branding to appeal to a like minded consumer. My goal was to identify how to make this new product appeal to the target consumer and generate branding options that align with the original C.B.W aesthetic .
-Please note C.B.W is owned and operated out of New York, USA where it is legal to sell and consume Cannabis products -